The product color box is eye-catching, reflecting the importance of packaging

July 08, 2021

As an indispensable part of modern products, packaging cartons bear important responsibilities for packaging, product protection and aesthetics. It is worth noting that the carton packaging design highlights the novelty and beauty of the product. This can also add points to the product in terms of marketing purposes and brand aesthetics. As a direct visual impact on customers, it can often be eye-catching. The meaning of the color box is also here.

The definition of color box is generally used as a mid-range packaging method, between the inner packaging and the outer box packaging. As the name suggests, color boxes are generally made up of a number of colors, giving people a strong visual sense, and enabling buyers and users to have a little understanding of the overall appearance and color of the product. Especially suitable for goods that cannot be unpacked before purchase. It has been widely used in electronics, food, beverages, wine, tea, cigarettes, medicine and other industries and product packaging supporting industries. It is an indispensable industry.

　　The advantages of color box packaging:

1. Color box packaging is generally personalized, flexible and changeable in structure, and the design is very close to the product needs. At the same time, it can give people a strong visual sense, so that buyers and users can also check without unpacking. Have a certain understanding of the overall appearance and color of the product.

　　2. The color box packaging is convenient for mechanized production and packing and sealing flow operations, which greatly improves the packaging efficiency.

　　3, light weight, easy to carry, a wide range of raw materials, environmental protection, green, pollution-free and high recycling rate.

4. Among similar products with the same packaging effect, the color box has the advantages of high quality and low price compared with other packaging materials. At the same time, because it is easy to fold and lay, it greatly saves the cost of the warehouse; the light weight is convenient for transportation, loading and unloading, and also greatly saves. Logistics transportation costs.

　　5. It is clean and firm, and can be sealed tightly. Different linings can be selected in the box according to actual needs. It has good dust and moisture resistance and can effectively protect the safety of goods.

　　 As the “clothes” of the product, the color box packaging has the characteristics of light weight, portability, and a wide range of raw materials, and can have a visual impact on consumers, which can be regarded as a marketing tool. Product packaging should be combined with current popular culture and convey the brand image in a way that is more acceptable to people. Not only reflects the concept of health and environmental protection, but also becomes an important sales highlight.
Article link: Packaging and Printing Industry Network https://www.ppzhan.com/news/detail/48989.html

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Ms. Lily Yu

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